DanubePay is part of the Asseco international company based in Bratislava. The main subject of the activity is the processing of payment transactions. It was established in 2012 with the intention of providing payment services that will meet the latest market demands.
The founder of the company is a software house, an institution that has a detailed overview on the technical aspects of the problem. Information about payment product marketing is limited and distorted by the optics of existing experiences delivered applications, not a comprehensive solution. Infinity Consulting defined:
- Initial product portfolio
- Strategy for market entry and unique selling arguments
- Business model
- Definition of business opportunity standards